Here we go again.
It’s the annual SunPost 50, in which
we list a bunch of individuals who have significantly impacted
the place we call home: Miami-Dade County. Within these pages
you will see politicians, developers, artists, art collectors,
entrepreneurs, activists, mass media types, philanthropists and
other interesting and important people who have helped make this
area what it is, brought a little extra drama to it and/or played
prominently in local events of the past year.
And the 12 or so months since we published
last year’s SunPost 50 have been quite eventful, haven’t
they? Hurricanes striking at every turn, an ever-changing (and
slowing) real estate market, a fixation on where sexual predators
live, the suicide of a prominent politician in a daily newspaper’s
headquarters, the pending sale of a corporation that owns that
daily newspaper, a bizarre first attempt by a city to settle a
class-action suit, the muscle-flexing of Miami-Dade’s working
poor (or at least the people who represent them). So dynamic was
this year that many of the individuals who graced these pages
last time just didn’t make it again.
Yes, a lot can happen in 365 days. So
many shaped and continue to shape this growing microcosm. There
are 2,235,362 people who call Miami-Dade home according to the
U.S. census, not counting the millions who visit or do business
or invest here. Out of this sea of humanity, we had to pick just
50. For sticklers, we admit there are actually more than 50, as
some entries include a pair or more, and this year, like last,
we added an honorable mention 51.
As usual, this list is not perfect. We
didn’t have specific criteria or use anything as sophisticated
as, say, the Richter scale to make our decisions. We sort of went
on collective intuition.
No doubt, many of you, our dear readers,
will disagree with our choices and omissions, especially those
of you who lobbied us mercilessly up until the bitter end. And
you know what, you could be right (but most likely you’re
wrong). Like all human beings, the SunPost staff has its own biases
that surely influenced the composition of the 50 (but we know
more than you, so shut up).
For anyone keeping track (as in those
who made the 50), we should also mention that the order of the
50 is random, just as it has been every year. So the first person
honored is by no means our “Number One” (by the way,
Chuck, nice hair cut. Sure it was a factor in helping you get
elected). It’s hard enough deciding who to pick. Ranking
the 50 would be next to impossible.
Anyway, enough talk. Let’s get on
with it. For better or worse, here’s the SunPost 50.
Pasha’s
Antonio Ellek
The Fast Food Pasha
South Florida has a history of birthing
popular fast food chains: Burger King, Miami Subs, Pollo Tropical,
to name a few. It takes several key ingredients to achieve success
in the already-flooded food business in South Florida. Antonio
Ellek and his team at Pasha’s have found the secret recipe:
vision, oodles of passion, focus and lots of heart. The family,
as Ellek endearingly refers to his colleagues, has truly become
the pasha of Mediterranean quick cuisine in Miami. (The word pasha
stems from a term used during the Ottoman Empire to describe nobility.)
Much like its menu items, Pasha’s
was created completely from scratch. What started as a business
school project morphed into one of Miami’s rare munchy mainstays.
Ellek, who is half Turkish, says that his project review board
at Harvard Business School way back in 1995 liked the idea of
a health-conscious Mediterranean restaurant. One professor, Myra
Hart, advised him and his partner, Nicolas Cortes, to get a feel
for the food industry before jumping whole-heartedly into it.
Ellek, 38, landed a job at Yum Brands
— the folks responsible for KFC, Pizza Hut and Taco Bell
— and worked in virtually every aspect of food management.
He also collected tons of business cards.
“Meeting people is just as important
as the experience itself,” says the Miami Beach resident
over freshly baked simit, the Pasha’s version of a bagel,
with yogurt cream cheese and just-squeezed apple juice.
To harness even more success, the menu
at Pasha’s is low-carb friendly. Diet guru Arthur Agatston
featured the restaurant in his South Beach Diet book. Oh, and
did we mention Pasha’s is also inexpensive? A filet mignon
wrap ($6.95) and a fresh Mediterranean garden salad ($4.45) puts
your lunch bill at less than 15 bucks including tax and tip.
In as few as six years, Pasha’s
has expanded from one Lincoln Road location to a total of four
restaurants in Miami and North Miami Beach. Ellek talks of adding
four more locations within the next year, including one at the
upcoming University of Miami’s Medical Wellness Center.
And we’ve heard rumors that Ellek may have something brewing
with Starbucks coffee king Howard Schultz.
Ellek’s business philosophy is simple:
Focus on doing things right and things will happen. He credits
that to Professor Hart of Harvard. He also says Pasha’s
is about doing good things for people, citing several heartwarming
stories like the now-married and expecting couple who met at the
restaurant, or the investor who gave her child the middle name
“Pashas.”
“With any business plan, we
try to follow it as best we can, but that never happens,”
Ellek observes. “It’s the human side [of a business]
that you can’t put on paper.”